We live in a time wherein every business wants and indeed should have a website. However, there is a serious proviso, which should be noted, that having no website may be better than having a bad website.
So, if you’re going to have a website, your business needs to do all it can to develop and maintain something worthy of both the company itself and your customers. As you start your business, you will need to ensure that your website has the following factors.
1. Interaction
No one will remain on the site if it has no interaction and nothing that asks them to stay and engage. Moving banners can capture and retain the attention of those who visit your site, but you need to think more specifically about the audience and target market and provide the interaction that will keep them on the website. Incorporating an online form on your website also helps you build a connection with your customers by allowing you to understand their level of satisfaction and address any concerns they may have.
Allow the customer to navigate their visit to the website and provide clear guidance in the form of CTAs (calls to action), site maps, and instructions to allow them to find exactly what they’re looking for.
2. Communication
The highest level of the aforementioned interactivity on your website is the ability to clearly communicate with the website visitors and specific target audience for your site. Allowing visitors to the site to ask questions is a great idea – especially if you have these answered in FAQs.
Having a chatbot that engages with visitors is also a fantastic idea that enables users to opt for the self-help option rather than contact a member of the business’s teams from the get-go. Also, don’t forget to allow for customer feedback for improvement and as a means to show the customer that they are important to your business.
3. Enable sales and use cryptocurrency
There must be a way for you to sell your products or services that enables consumers and clients to buy these from you via your website. Most websites these days accept all major credit cards, PayPal, Apple Pay, and other popular payment methods as standard – but one of the current fastest growing trends is the use of cryptocurrencies as payment.
Cryptocurrency as a payment method for buying goods and services online is likely to become the norm in the future – and soon. Therefore, using platforms like OKX as part of your business’s operation is wise; it will allow you to convert conventional currency (like the US Dollar) into and from crypto, as well as gain a clear understanding of the various crypto values. Using crypto for e-commerce sales will associate the brand with a level of innovation and forward thinking that has been seen to drive interest and is a great marketing tool.
4. Gain genuine backlinks
There is one clear Google algorithm that cannot be disputed: to have genuine high-value backlinks to and from other related and similar sites to create a sense of authority and credibility. The more recognized and authoritative the sites and the more genuine the links, the better.
5. High-quality content
Content is still king and is regarded as one of the best ways to keep website visitors on a website and interested in what you have to offer. Providing quality information and advice for free is one of the best ways to provide value to your target audience that won’t cost you more than a few good articles and a digital marketing process. Since Google’s Helpful Content Update, excellent content that answers users’ questions clearly and helpfully is crucial to ensuring your website sees more visitors – and, therefore, greater success.
Final Thoughts
These are the five basics you must have as the foundation for a good website. You will need to add a few other critical aspects, such as search engine optimization (SEO) and a means to gather and save customer and client information – but the factors discussed are the aspects that must be in place as a basic platform for your web offering to succeed.